THE IMPACT OF AI-DRIVEN PERSONALIZATION ON UX/UI DESIGN: NAVIGATING ETHICAL CONSIDERATIONS AND DATA-DRIVEN PRACTICES
REGISTRO DOI: 10.69849/revistaft/ra10202412200958 Guilherme de Abreu Lessa1 Abstract The integration of artificial intelligence (AI) into UX/UI design has revolutionized how digital interfaces interact with users, enabling personalized, adaptive, and user-centered experiences. This paper explores the transformative impact of AI-driven personalization on UX/UI design, emphasizing its role in enhancing user engagement, inclusivi […]
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